Contents

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction: Global Markets, Local Bodies 1
5. 1 “The Customer Is God”: Women and China’s New Occupational Landscape 36
6. 2 Virtual Personalism: Importing Global Luxury and Emphasized Femininity to the Beijing Transluxury Hotel 69
7. 3 Virtuous Professionalism: Localizing Global Luxury at the Kunming Transluxury Hotel 100
8. 4 Aspirational Urbanism: Consuming Respect in China’s Informal Service Sector 123
9. 5 Embodying Consumer Markets at Work 152
10. Afterword: Embodiment, the Research, and the Researcher 171
11. Notes 177
12. References 193
13. Index 209