@inbook{HoykHersey+2010+13+14,
url = {https://doi.org/10.1515/9780804776134-006},
title = {A Word About Research},
booktitle = {The Ethical Executive},
booktitle = {Becoming Aware of the Root Causes of Unethical Behavior: 45 Psychological Traps that Every One of Us Falls Prey To},
author = {Robert Hoyk and Paul Hersey},
publisher = {Stanford University Press},
address = {Redwood City},
pages = {13--14},
doi = {doi:10.1515/9780804776134-006},
isbn = {9780804776134},
year = {2010},
lastchecked = {2026-05-09}
}