One. The Nature of Political Campaigns

Chapters in this book

1. Frontmatter i
2. Contents vii
3. List of Figures ix
4. List of Tables xi
5. Acknowledgments xiii
6. Part One: Understanding And Measuring Campaigns 1
7. One. The Nature of Political Campaigns 1
8. Two. Measuring the Content and Consequences of Political Campaigns 30
9. Part Two. The Campaign Strategies Of Candidates
10. Three. In Order to Win: An Examination of Campaign Strategies 41
11. Four. Attack Politics: Understanding the Determinants of Negative Campaigning 74
12. Part Three. The News Media's Coverage Of Campaigns
13. Five. Deciding What Is News: The Media's Coverage of Senate Campaigns 99
14. Six. The Struggle for Control over the News Media's Agenda: How Candidates Influence the Content and Tone of News Coverage 133
15. Part Four: Citizens' Reactions To Campaigns
16. Seven. The Dynamics of Competition: The Impact of the Candidates and the News Media 161
17. Eight. Citizens' Knowledge about U.S. Senate Campaigns 174
18. Nine. How Voters Make Decisions in U.S. Senate Campaigns 206
19. Part Five: Conclusions
20. Ten. Conclusions and Implications 233
21. Appendixes
22. A. Interview Schedule for Successful Incumbents 245
23. B. Political Advertising Code Sheet 251
24. C. Sample of Newspapers 255
25. D. Newspaper Content Analysis Code Sheet 257
26. References 263
27. Index 275