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Eight. Gore-Tex and Do-It-Yourself Kits: Corporatizing the Outdoors
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Rachel S. Gross
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Chapters in this book
- Frontmatter i
- Contents vii
- Preface ix
- Acknowledgments xv
- Introduction 1
- One. Buckskin The Origins of Outdoor Style 10
- Two. A Green Respite Creating the Outdoor Store 33
- Three. Buck Skein™ Trademarking the American Past 55
- Four. Feather Foam and Pocket Stoves: The Making of a Scientific Industry 71
- Five. Pup Tents and Mummy Bags: Spreading Surplus to the Masses 91
- Six. Lederhosen and Tyrolean Hats: Forging Community with Brands 115
- Seven. Rucksack Revolution: The Supermarket of the Outdoors 139
- Eight. Gore-Tex and Do-It-Yourself Kits: Corporatizing the Outdoors 165
- Nine. Bean Boots and Puffy Jackets: Lifestyle and America’s Outdoor Heritage 194
- Epilogue 223
- Notes 229
- Bibliography 259
- Index 275
Chapters in this book
- Frontmatter i
- Contents vii
- Preface ix
- Acknowledgments xv
- Introduction 1
- One. Buckskin The Origins of Outdoor Style 10
- Two. A Green Respite Creating the Outdoor Store 33
- Three. Buck Skein™ Trademarking the American Past 55
- Four. Feather Foam and Pocket Stoves: The Making of a Scientific Industry 71
- Five. Pup Tents and Mummy Bags: Spreading Surplus to the Masses 91
- Six. Lederhosen and Tyrolean Hats: Forging Community with Brands 115
- Seven. Rucksack Revolution: The Supermarket of the Outdoors 139
- Eight. Gore-Tex and Do-It-Yourself Kits: Corporatizing the Outdoors 165
- Nine. Bean Boots and Puffy Jackets: Lifestyle and America’s Outdoor Heritage 194
- Epilogue 223
- Notes 229
- Bibliography 259
- Index 275
