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book: The Cultural Context in Business Communication
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The Cultural Context in Business Communication

  • Edited by: Susanne Niemeier , Charles P. Campbell and René Dirven
Language: English
Published/Copyright: 1998
View more publications by John Benjamins Publishing Company

About this book

The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.

Reviews

Bertha Du-Babock, City University of Hong Kong:
By combining theoretical, research, and applied articles in an integrated framework the book offers value and useful insights to both academics and practitioners.


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Susanne Niemeier
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1
I. Theoretical Issues

Edward T. Hall
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13

A bridge between high-context and low-context cultures?
Charles P. Campbell
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31
II. Interculturality

An introduction for Americans with propositions on six cultures
Stephen E. Weiss and William Stripp
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51
III. The Cultural Context

Hilkka Yli-Jokipii
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121

W. Fred Scharf and Seamus Mac Mathúna
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145
IV. Linguistic Perspectives

Implications for intercultural communication
Peter Grundy
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167

Xiangling Li and A.J. Koole
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185

Ralf Pörings
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215
V. Training

Lut Baten and Mia Ingels
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233

A course in international business writing
Jan Piet Verckens, Ken Davis and Antoon De Rycker
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247

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263

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267

Publishing information
Pages and Images/Illustrations in book
eBook published on:
February 13, 2012
eBook ISBN:
9789027273963
Pages and Images/Illustrations in book
Main content:
269
Downloaded on 18.9.2025 from https://www.degruyterbrill.com/document/doi/10.1075/z.87/html
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