Chapter 5. Terms in commercial content

Kapitel in diesem Buch

1. Prelim pages i
2. Table of contents v
3. List of figures xi
4. List of tables xiii
5. Glossary xv
6. Typographical conventions xix
7. Preface xxi
8. Part 1. Foundations of terminology
9. Chapter 1. What is terminology management? 3
10. Chapter 2. Theories and methods 11
11. Chapter 3. Principles 21
12. Part 2. Commercial terminography
13. Chapter 4. Definition, motivation, challenges 35
14. Chapter 5. Terms in commercial content 63
15. Chapter 6. Applications 73
16. Chapter 7. Towards a theoretical framework 93
17. Part 3. Planning a corporate terminology initiative
18. Chapter 8. The proposal 111
19. Chapter 9. The process 131
20. Chapter 10. Data category selection 141
21. Chapter 11. The terminology management system 163
22. Part 4. Implementing and operating the termbase
23. Chapter 12. Create the termbase 181
24. Chapter 13. Launch the termbase 191
25. Chapter 14. Expand the termbase 201
26. Chapter 15. Maintain quality 215
27. Conclusion and future prospects 229
28. Further reading and resources 231
29. Bibliography 235
30. Index 245