An Integrated Three-Pronged Analysis of a Fund-Raising Letter

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Introduction vii
4. I. Text Organization 1
5. Text as Purposive Communication 5
6. Rhetorical Structure Theory and Text Analysis 39
7. An Analysis of a Plea for Money 79
8. The Discourse Strategy of an Appeals Letter 109
9. The Notion of Unspecific versus Specific as one Way of Analysing the Information of a Fund-Raising Letter 131
10. An Integrated Three-Pronged Analysis of a Fund-Raising Letter 171
11. How I Understand a Text — via the Structure of the Happenings and the Telling of Them 227
12. II. Lexico-Grammatical Approaches to the Text 263
13. The Flow of Ideas in a Sample of Written Language 267
14. The ZPG Letter 295
15. Some Lexicogrammatical Features of the Zero Population Growth Text 327
16. Macro-Proposals 359
17. Collocation and Field of Discourse 397