5. Comparing English and Chinese sales letters

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. List of figures xi
4. List of tables xiii
5. Notation conventions xv
6. Preface xvii
7. 1. Introduction and outline 1
8. 2. Communication across cultures 9
9. 3. Conceptual framework 27
10. 4. Research design 61
11. 5. Comparing English and Chinese sales letters 71
12. 6. Comparing English and Chinese sales invitations 101
13. 7. Comparing English and Chinese business faxes 123
14. 8. Cross-Cultural genre teaching 155
15. 9. Summaries and conclusions 177
16. References 189
17. Appendices 203
18. Name index 209
19. Subject Index 213