Chapter 4. Metaphor and the popularization of contested technologies

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Chapter 1. Introduction 1
4. Part I. Metaphor in natural science and science education – an overview
5. Chapter 2. Social metaphors in cellular and molecular biology 41
6. Chapter 3. Coordinating metaphors in science, learning and instruction 73
7. Part II. Metaphor in science popularization – concepts of biology and biochemistry
8. Chapter 4. Metaphor and the popularization of contested technologies 113
9. Chapter 5. To be or not to be : Reconsidering the metaphors of apoptosis in press popularisation articles 141
10. Chapter 6. Non-verbal and multimodal metaphors bring biology into the picture 175
11. Part III. Metaphors in specific fields of social sciences and the humanities
12. Chapter 7. Three metaphors in social science 211
13. Chapter 8. The brain is a computer and the mind is its program 263
14. Conclusion 297
15. Index 319