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Political speeches

Conceptual metaphor meets text worlds and gestalt psychology’s shifts in profiling
  • Nelly Tincheva
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Figurativity and Human Ecology
This chapter is in the book Figurativity and Human Ecology

Abstract

This chapter offers a principled theoretical suggestion on the basis of which political speeches could be (re-)defined and the multiple simultaneous functions performed by a political speech could be analyzed. The chapter addresses issues concerning (a) the main types of functions a political speech can perform, (b) the cognitive explanation of the presence of these specific types of functions, and (c) the cognitive explanation of the simultaneous operation of these specific types of functions. The main line of argumentation supports a view in which at least three cognitive mechanisms need to be taken into account in order for us to be able to explain what a political speech is and how it functions. These cognitive mechanisms include conceptual metaphoric transfer, TW and DW construction and overlaps, and gestalt shifts in profiling. The theoretical model proposed derives from two questionnaire-based studies reported here. The model is subsequently verified against a dataset of 50 speeches by British and American politicians delivered within the span of the last 80 years.

Abstract

This chapter offers a principled theoretical suggestion on the basis of which political speeches could be (re-)defined and the multiple simultaneous functions performed by a political speech could be analyzed. The chapter addresses issues concerning (a) the main types of functions a political speech can perform, (b) the cognitive explanation of the presence of these specific types of functions, and (c) the cognitive explanation of the simultaneous operation of these specific types of functions. The main line of argumentation supports a view in which at least three cognitive mechanisms need to be taken into account in order for us to be able to explain what a political speech is and how it functions. These cognitive mechanisms include conceptual metaphoric transfer, TW and DW construction and overlaps, and gestalt shifts in profiling. The theoretical model proposed derives from two questionnaire-based studies reported here. The model is subsequently verified against a dataset of 50 speeches by British and American politicians delivered within the span of the last 80 years.

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