Chapter 4: A Contrastive Analysis of Astrology and Horoscopes

Chapters in this book

1. Prelim pages i
2. Table of contents vii
3. Introduction 1
4. Chapter 1: Fortune-Telling as a Semiotic System 7
5. Chapter 2: The Language of Fortune-Telling 37
6. Chapter 3: Image Building and Establishing Credibility 65
7. Chapter 4: A Contrastive Analysis of Astrology and Horoscopes 97
8. Chapter 5: The Visual and the Textual in Cartomancy 125
9. Chapter 6: Fortune-Telling in Literature 153
10. Concluding Remarks 175
11. List of Tables and Figures 183
12. References 187
13. Index 201