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Chapter 3: Image Building and Establishing Credibility

  • Edna Aphek and Yishai Tobin✝
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The Semiotics of Fortune-telling
This chapter is in the book The Semiotics of Fortune-telling
© 1990 John Benjamins Publishing Company

© 1990 John Benjamins Publishing Company

Chapters in this book

  1. Prelim pages i
  2. Table of contents vii
  3. Introduction 1
  4. Chapter 1: Fortune-Telling as a Semiotic System 7
  5. Chapter 2: The Language of Fortune-Telling 37
  6. Chapter 3: Image Building and Establishing Credibility 65
  7. Chapter 4: A Contrastive Analysis of Astrology and Horoscopes 97
  8. Chapter 5: The Visual and the Textual in Cartomancy 125
  9. Chapter 6: Fortune-Telling in Literature 153
  10. Concluding Remarks 175
  11. List of Tables and Figures 183
  12. References 187
  13. Index 201
https://doi.org/10.1075/fos.22.04cha

Chapters in this book

  1. Prelim pages i
  2. Table of contents vii
  3. Introduction 1
  4. Chapter 1: Fortune-Telling as a Semiotic System 7
  5. Chapter 2: The Language of Fortune-Telling 37
  6. Chapter 3: Image Building and Establishing Credibility 65
  7. Chapter 4: A Contrastive Analysis of Astrology and Horoscopes 97
  8. Chapter 5: The Visual and the Textual in Cartomancy 125
  9. Chapter 6: Fortune-Telling in Literature 153
  10. Concluding Remarks 175
  11. List of Tables and Figures 183
  12. References 187
  13. Index 201
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