Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Tables and Figures xi
4. Acknowledgements xiii
5. 1. The Historical and Political Context and Scope of Tour Guiding Research 1
6. 2. The Multiple and Complex Roles of the Tour Guide 21
7. 3. Tour Guides as Interpreters, Storytellers and Intercultural Communicators 45
8. 4. The Contributions of Tour Guiding to Sustainability 71
9. 5. Visitor Expectations of and Satisfaction with Tour Guides and Guiding Services 92
10. 6. Improving Tour Guide Performance Through Training and Education 116
11. 7. Conceptualising and Fostering Quality in Tour Guiding 137
12. 8. Implications and Future Directions for Tour Guiding Research and Practice 159
13. Appendix: Highlights from a Selection of Tour Guide Associations 179
14. References 185
15. Index 200