Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Preface and Acknowledgments Grabbing the Cat by Its Tail, or How the Cat Grabbed Me ix
4. Introduction Kitty — Japan — Global 1
5. Chapter One Kitty at Home 43
6. Chapter Two Marketing Global Kitty 84
7. Chapter Three Global Kitty 119
8. Chapter Four Kitty Backlash 163
9. Chapter Five Kitty Subversions 199
10. Chapter Six Playing with Kitty 230
11. Chapter Seven Japan’s Cute-C ool as Global Wink 252
12. Appendix 1 Sanrio and Hello Kitty Timeline 269
13. Appendix 2 Artists in Sanrio’s Hello Kitty Thirtieth Anniversary Exhibit and Catalogue 273
14. Notes 277
15. References 299
16. Index 313