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2. The State of Research on Campaign Commercials and Figurativity
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Dorothea Horst
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Kapitel in diesem Buch
- Frontmatter I
- Acknowledgements V
- Contents VII
- 1. Introduction 1
- 2. The State of Research on Campaign Commercials and Figurativity 23
- 3. Cognitive-Linguistic Perspectives on Figurativity 48
- 4. Film-Theoretical Perspectives on Figurativity 75
- 5. Implications of a Dynamic Approach to Audiovisual Figurativity 98
- 6. Angela Merkel, a Sovereign With Civil Roots 121
- 7. Donald Tusk, a Leading Builder Under Pressure 148
- 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution 172
- 9. Conclusion and Prospects 202
- Bibliography 223
- Audiovisual Sources 241
- List of Figures 242
- Name Index 243
- Subject Index 245
Kapitel in diesem Buch
- Frontmatter I
- Acknowledgements V
- Contents VII
- 1. Introduction 1
- 2. The State of Research on Campaign Commercials and Figurativity 23
- 3. Cognitive-Linguistic Perspectives on Figurativity 48
- 4. Film-Theoretical Perspectives on Figurativity 75
- 5. Implications of a Dynamic Approach to Audiovisual Figurativity 98
- 6. Angela Merkel, a Sovereign With Civil Roots 121
- 7. Donald Tusk, a Leading Builder Under Pressure 148
- 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution 172
- 9. Conclusion and Prospects 202
- Bibliography 223
- Audiovisual Sources 241
- List of Figures 242
- Name Index 243
- Subject Index 245
