Preface

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Preface vii
4. Part I. The Role of Corporate Culture and Culture Management in Organizational Success
5. 1. Corporate Culture 3
6. 2. Culture Management Foundations 26
7. 3. Culture Management Process and Tools 46
8. Part II. Management of the Key Dimensions of Corporate Culture
9. 4. Managing the Customer Orientation Dimension of Culture 75
10. 5. Managing the People Orientation Dimension of Culture 92
11. 6. Managing the Performance Standards and Accountability Dimension of Culture 109
12. 7. Managing the Innovation and Change Dimension of Culture 133
13. 8. Managing the Company Process Orientation Dimension of Culture 152
14. 9. The Dark Side of Corporate Culture 174
15. Part III. Leading Culture Management and Transformations
16. 10. Leading Culture Management and Culture Transformations 193
17. Notes 221
18. Index 235